Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
356CBC
RGB
53, 108, 188
HSL
216, 56%, 47%
HSB
216, 72%, 74%
CMYK
72, 43, 0, 26
LAB
45, 3, -48
LCH
45, 48, 273
OKLCH
0.54, 0.14, 258
XYZ
16, 15, 50
LUV
45, -21, -71
HWB
216, 21%, 26%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.