Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3573AE
RGB
53, 115, 174
HSL
209, 53%, 45%
HSB
209, 70%, 68%
CMYK
70, 34, 0, 32
LAB
47, -5, -38
LCH
47, 38, 262
OKLCH
0.54, 0.11, 250
XYZ
15, 16, 42
LUV
47, -23, -55
HWB
209, 21%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.