Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3577DC
RGB
53, 119, 220
HSL
216, 70%, 54%
HSB
216, 76%, 86%
CMYK
76, 46, 0, 14
LAB
50, 6, -59
LCH
50, 59, 276
OKLCH
0.58, 0.17, 259
XYZ
21, 19, 70
LUV
50, -23, -89
HWB
216, 21%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.