Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
357BCB
RGB
53, 123, 203
HSL
212, 59%, 50%
HSB
212, 74%, 80%
CMYK
74, 39, 0, 20
LAB
50, -1, -49
LCH
50, 49, 269
OKLCH
0.58, 0.14, 254
XYZ
19, 19, 59
LUV
50, -25, -73
HWB
212, 21%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.