Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
357DAE
RGB
53, 125, 174
HSL
204, 53%, 45%
HSB
204, 70%, 68%
CMYK
70, 28, 0, 32
LAB
50, -11, -33
LCH
50, 35, 252
OKLCH
0.57, 0.10, 242
XYZ
16, 18, 43
LUV
50, -27, -48
HWB
204, 21%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.