Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
357DF3
RGB
53, 125, 243
HSL
217, 89%, 58%
HSB
217, 78%, 95%
CMYK
78, 49, 0, 5
LAB
53, 10, -67
LCH
53, 68, 278
OKLCH
0.61, 0.19, 260
XYZ
25, 22, 88
LUV
53, -25, -102
HWB
217, 21%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.