Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3580C8
RGB
53, 128, 200
HSL
209, 58%, 50%
HSB
209, 74%, 78%
CMYK
74, 36, 0, 22
LAB
52, -5, -45
LCH
52, 45, 264
OKLCH
0.59, 0.13, 250
XYZ
20, 20, 58
LUV
52, -27, -67
HWB
209, 21%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.