Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3588AF
RGB
53, 136, 175
HSL
199, 54%, 45%
HSB
199, 70%, 69%
CMYK
70, 22, 0, 31
LAB
53, -16, -28
LCH
53, 33, 241
OKLCH
0.59, 0.10, 232
XYZ
18, 21, 44
LUV
53, -31, -40
HWB
199, 21%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.