Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3588BF
RGB
53, 136, 191
HSL
204, 57%, 48%
HSB
204, 72%, 75%
CMYK
72, 29, 0, 25
LAB
54, -12, -37
LCH
54, 38, 252
OKLCH
0.60, 0.12, 242
XYZ
20, 22, 53
LUV
54, -30, -54
HWB
204, 21%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.