Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
358AC7
RGB
53, 138, 199
HSL
205, 58%, 49%
HSB
205, 73%, 78%
CMYK
73, 31, 0, 22
LAB
55, -10, -40
LCH
55, 41, 255
OKLCH
0.61, 0.12, 244
XYZ
21, 23, 57
LUV
55, -30, -59
HWB
205, 21%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.