Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
358CB7
RGB
53, 140, 183
HSL
200, 55%, 46%
HSB
200, 71%, 72%
CMYK
71, 23, 0, 28
LAB
55, -16, -31
LCH
55, 35, 243
OKLCH
0.61, 0.10, 234
XYZ
19, 23, 48
LUV
55, -32, -44
HWB
200, 21%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.