Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
358FF6
RGB
53, 143, 246
HSL
212, 91%, 59%
HSB
212, 78%, 96%
CMYK
78, 42, 0, 4
LAB
58, 1, -60
LCH
58, 60, 271
OKLCH
0.65, 0.18, 255
XYZ
28, 27, 91
LUV
58, -30, -93
HWB
212, 21%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.