Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3591F6
RGB
53, 145, 246
HSL
211, 91%, 59%
HSB
211, 78%, 96%
CMYK
78, 41, 0, 4
LAB
59, 0, -59
LCH
59, 59, 270
OKLCH
0.65, 0.17, 254
XYZ
28, 28, 91
LUV
59, -31, -92
HWB
211, 21%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.