Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3594EB
RGB
53, 148, 235
HSL
209, 82%, 56%
HSB
209, 77%, 92%
CMYK
77, 37, 0, 8
LAB
59, -5, -53
LCH
59, 53, 264
OKLCH
0.65, 0.16, 250
XYZ
27, 28, 83
LUV
59, -32, -81
HWB
209, 21%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.