Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
359ADE
RGB
53, 154, 222
HSL
204, 72%, 54%
HSB
204, 76%, 87%
CMYK
76, 31, 0, 13
LAB
60, -12, -44
LCH
60, 45, 254
OKLCH
0.66, 0.14, 243
XYZ
26, 29, 73
LUV
60, -35, -66
HWB
204, 21%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.