Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
359BE7
RGB
53, 155, 231
HSL
206, 79%, 56%
HSB
206, 77%, 91%
CMYK
77, 33, 0, 9
LAB
61, -10, -48
LCH
61, 49, 258
OKLCH
0.67, 0.15, 245
XYZ
28, 30, 80
LUV
61, -35, -73
HWB
206, 21%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.