Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35A4E5
RGB
53, 164, 229
HSL
202, 77%, 55%
HSB
202, 77%, 90%
CMYK
77, 28, 0, 10
LAB
63, -15, -42
LCH
63, 45, 250
OKLCH
0.69, 0.14, 240
XYZ
29, 33, 79
LUV
63, -38, -64
HWB
202, 21%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.