Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35A6EE
RGB
53, 166, 238
HSL
203, 84%, 57%
HSB
203, 78%, 93%
CMYK
78, 30, 0, 7
LAB
64, -14, -46
LCH
64, 48, 253
OKLCH
0.70, 0.14, 242
XYZ
31, 34, 86
LUV
64, -38, -70
HWB
203, 21%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.