Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35ABE0
RGB
53, 171, 224
HSL
199, 73%, 54%
HSB
199, 76%, 88%
CMYK
76, 24, 0, 12
LAB
65, -20, -37
LCH
65, 42, 241
OKLCH
0.70, 0.13, 233
XYZ
29, 35, 76
LUV
65, -41, -55
HWB
199, 21%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.