Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35ACF2
RGB
53, 172, 242
HSL
202, 88%, 58%
HSB
202, 78%, 95%
CMYK
78, 29, 0, 5
LAB
66, -16, -45
LCH
66, 48, 251
OKLCH
0.71, 0.14, 240
XYZ
32, 37, 89
LUV
66, -40, -69
HWB
202, 21%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.