Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35B0EF
RGB
53, 176, 239
HSL
200, 85%, 57%
HSB
200, 78%, 94%
CMYK
78, 26, 0, 6
LAB
67, -18, -42
LCH
67, 46, 246
OKLCH
0.72, 0.14, 236
XYZ
33, 38, 87
LUV
67, -41, -64
HWB
200, 21%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.