Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35B5EB
RGB
53, 181, 235
HSL
198, 82%, 56%
HSB
198, 77%, 92%
CMYK
77, 23, 0, 8
LAB
69, -22, -38
LCH
69, 43, 240
OKLCH
0.73, 0.13, 231
XYZ
33, 40, 85
LUV
69, -43, -56
HWB
198, 21%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.