Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35B7E2
RGB
53, 183, 226
HSL
195, 75%, 55%
HSB
195, 77%, 89%
CMYK
77, 19, 0, 11
LAB
69, -25, -32
LCH
69, 41, 232
OKLCH
0.73, 0.12, 225
XYZ
32, 40, 78
LUV
69, -45, -47
HWB
195, 21%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.