Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
360C00
RGB
54, 12, 0
HSL
13, 100%, 11%
HSB
13, 100%, 21%
CMYK
0, 78, 100, 79
LAB
10, 21, 15
LCH
10, 26, 36
OKLCH
0.23, 0.07, 40
XYZ
2, 1, 0
LUV
10, 22, 8
HWB
13, 0%, 79%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.