Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
361008
RGB
54, 16, 8
HSL
10, 74%, 12%
HSB
10, 85%, 21%
CMYK
0, 70, 85, 79
LAB
11, 19, 13
LCH
11, 23, 35
OKLCH
0.23, 0.06, 34
XYZ
2, 1, 0
LUV
11, 20, 7
HWB
10, 3%, 79%
Pantone
478 C
Harmonies
Shades & tints
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