Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
361206
RGB
54, 18, 6
HSL
15, 80%, 12%
HSB
15, 89%, 21%
CMYK
0, 67, 89, 79
LAB
11, 18, 14
LCH
11, 23, 39
OKLCH
0.24, 0.06, 39
XYZ
2, 1, 0
LUV
11, 20, 8
HWB
15, 2%, 79%
Pantone
478 C
Harmonies
Shades & tints
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