Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
361808
RGB
54, 24, 8
HSL
21, 74%, 12%
HSB
21, 85%, 21%
CMYK
0, 56, 85, 79
LAB
13, 14, 16
LCH
13, 21, 48
OKLCH
0.25, 0.05, 47
XYZ
2, 1, 0
LUV
13, 17, 9
HWB
21, 3%, 79%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.