Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
364B60
RGB
54, 75, 96
HSL
210, 28%, 29%
HSB
210, 44%, 38%
CMYK
44, 22, 0, 62
LAB
31, -4, -15
LCH
31, 16, 256
OKLCH
0.40, 0.04, 249
XYZ
6, 7, 12
LUV
31, -10, -19
HWB
210, 21%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.