Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
365B93
RGB
54, 91, 147
HSL
216, 46%, 39%
HSB
216, 63%, 58%
CMYK
63, 38, 0, 42
LAB
38, 1, -35
LCH
38, 35, 271
OKLCH
0.47, 0.10, 258
XYZ
11, 10, 29
LUV
38, -16, -49
HWB
216, 21%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.