Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36606E
RGB
54, 96, 110
HSL
195, 34%, 32%
HSB
195, 51%, 43%
CMYK
51, 13, 0, 57
LAB
38, -12, -13
LCH
38, 18, 227
OKLCH
0.46, 0.05, 222
XYZ
9, 10, 16
LUV
38, -18, -15
HWB
195, 21%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.