Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3666A2
RGB
54, 102, 162
HSL
213, 50%, 42%
HSB
213, 67%, 64%
CMYK
67, 37, 0, 36
LAB
42, -1, -38
LCH
42, 38, 268
OKLCH
0.51, 0.11, 255
XYZ
13, 13, 36
LUV
42, -19, -54
HWB
213, 21%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.