Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
366983
RGB
54, 105, 131
HSL
200, 42%, 36%
HSB
200, 59%, 51%
CMYK
59, 20, 0, 49
LAB
42, -12, -20
LCH
42, 23, 240
OKLCH
0.50, 0.07, 233
XYZ
11, 13, 23
LUV
42, -21, -26
HWB
200, 21%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.