Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36698C
RGB
54, 105, 140
HSL
204, 44%, 38%
HSB
204, 61%, 55%
CMYK
61, 25, 0, 45
LAB
42, -9, -25
LCH
42, 27, 250
OKLCH
0.50, 0.08, 241
XYZ
11, 13, 27
LUV
42, -21, -34
HWB
204, 21%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.