Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
366EA0
RGB
54, 110, 160
HSL
208, 50%, 42%
HSB
208, 66%, 63%
CMYK
66, 31, 0, 37
LAB
44, -6, -33
LCH
44, 34, 259
OKLCH
0.52, 0.10, 248
XYZ
13, 14, 35
LUV
44, -22, -47
HWB
208, 21%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.