Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
366EA4
RGB
54, 110, 164
HSL
209, 50%, 43%
HSB
209, 67%, 64%
CMYK
67, 33, 0, 36
LAB
45, -5, -35
LCH
45, 36, 261
OKLCH
0.53, 0.10, 250
XYZ
14, 15, 37
LUV
45, -22, -50
HWB
209, 21%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.