Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
36727F
RGB
54, 114, 127
HSL
191, 40%, 35%
HSB
191, 57%, 50%
CMYK
57, 10, 0, 50
LAB
44, -17, -13
LCH
44, 22, 218
OKLCH
0.52, 0.07, 214
XYZ
11, 14, 22
LUV
44, -25, -16
HWB
191, 21%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.