Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367AA9
RGB
54, 122, 169
HSL
205, 52%, 44%
HSB
205, 68%, 66%
CMYK
68, 28, 0, 34
LAB
48, -10, -32
LCH
48, 34, 252
OKLCH
0.56, 0.10, 242
XYZ
16, 18, 40
LUV
48, -26, -46
HWB
205, 21%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.