Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367AC1
RGB
54, 122, 193
HSL
211, 56%, 48%
HSB
211, 72%, 76%
CMYK
72, 37, 0, 24
LAB
50, -3, -44
LCH
50, 44, 266
OKLCH
0.57, 0.13, 252
XYZ
18, 19, 53
LUV
50, -25, -66
HWB
211, 21%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.