Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
367BE6
RGB
54, 123, 230
HSL
216, 78%, 56%
HSB
216, 77%, 90%
CMYK
77, 47, 0, 10
LAB
52, 7, -62
LCH
52, 62, 277
OKLCH
0.60, 0.18, 259
XYZ
23, 21, 78
LUV
52, -24, -94
HWB
216, 21%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.