Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3683AE
RGB
54, 131, 174
HSL
202, 53%, 45%
HSB
202, 69%, 68%
CMYK
69, 25, 0, 32
LAB
51, -14, -30
LCH
51, 33, 246
OKLCH
0.58, 0.10, 237
XYZ
17, 20, 43
LUV
51, -29, -43
HWB
202, 21%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.