Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3686CC
RGB
54, 134, 204
HSL
208, 60%, 51%
HSB
208, 74%, 80%
CMYK
74, 34, 0, 20
LAB
54, -7, -44
LCH
54, 45, 261
OKLCH
0.60, 0.13, 248
XYZ
21, 22, 60
LUV
54, -29, -66
HWB
208, 21%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.