Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368AEF
RGB
54, 138, 239
HSL
213, 85%, 57%
HSB
213, 77%, 94%
CMYK
77, 42, 0, 6
LAB
56, 2, -59
LCH
56, 59, 271
OKLCH
0.63, 0.17, 255
XYZ
26, 25, 85
LUV
56, -29, -91
HWB
213, 21%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.