Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368BAC
RGB
54, 139, 172
HSL
197, 52%, 44%
HSB
197, 69%, 67%
CMYK
69, 19, 0, 33
LAB
54, -18, -25
LCH
54, 31, 234
OKLCH
0.60, 0.09, 227
XYZ
18, 22, 42
LUV
54, -32, -35
HWB
197, 21%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.