Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368EC5
RGB
54, 142, 197
HSL
203, 57%, 49%
HSB
203, 73%, 77%
CMYK
73, 28, 0, 23
LAB
56, -13, -37
LCH
56, 39, 251
OKLCH
0.62, 0.12, 240
XYZ
21, 24, 56
LUV
56, -32, -54
HWB
203, 21%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.