Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368FD2
RGB
54, 143, 210
HSL
206, 63%, 52%
HSB
206, 74%, 82%
CMYK
74, 32, 0, 18
LAB
57, -10, -43
LCH
57, 44, 257
OKLCH
0.63, 0.13, 245
XYZ
23, 25, 65
LUV
57, -31, -64
HWB
206, 21%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.