Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3695FD
RGB
54, 149, 253
HSL
211, 98%, 60%
HSB
211, 79%, 99%
CMYK
79, 41, 0, 1
LAB
60, 0, -61
LCH
60, 61, 270
OKLCH
0.67, 0.18, 254
XYZ
30, 29, 97
LUV
60, -32, -95
HWB
211, 21%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.