Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3697EA
RGB
54, 151, 234
HSL
208, 81%, 56%
HSB
208, 77%, 92%
CMYK
77, 35, 0, 8
LAB
60, -7, -51
LCH
60, 51, 262
OKLCH
0.66, 0.15, 249
XYZ
27, 29, 82
LUV
60, -33, -78
HWB
208, 21%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.