Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3699DC
RGB
54, 153, 220
HSL
204, 70%, 54%
HSB
204, 75%, 86%
CMYK
75, 30, 0, 14
LAB
60, -12, -43
LCH
60, 45, 254
OKLCH
0.66, 0.13, 243
XYZ
26, 29, 72
LUV
60, -34, -65
HWB
204, 21%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.