Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
369AC2
RGB
54, 154, 194
HSL
197, 56%, 49%
HSB
197, 72%, 76%
CMYK
72, 21, 0, 24
LAB
59, -20, -30
LCH
59, 36, 236
OKLCH
0.65, 0.11, 229
XYZ
23, 28, 55
LUV
59, -36, -42
HWB
197, 21%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.