Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
369DD4
RGB
54, 157, 212
HSL
201, 65%, 52%
HSB
201, 75%, 83%
CMYK
75, 26, 0, 17
LAB
61, -16, -37
LCH
61, 41, 246
OKLCH
0.66, 0.12, 237
XYZ
25, 30, 67
LUV
61, -36, -55
HWB
201, 21%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.